A Gender Neutral Easy Bake Oven

Thursday, 20 December 2012

Hasbro has announced plans to create a "gender neutral" version of its Easy-Bake-Oven after 13 year old McKenna Pope collected more than 40,000 signatures on her petition at Change.org calling for the company to make an oven that would appeal to all kids.  McKenna wanted to buy her 4 year old brother the oven for Christmas, but he thinks it is just "for girls" (http://news.yahoo.com/apnewsbreak-unisex-easy-bake-oven-way-215127263--finance.html). 

Kudos to McKenna for reminding the company that toys- and an interest in cooking and baking- have no gender: "Instead of marketing one to girls and marketing one to boys, how about marketing one to kids?" (interview on ABC Channel 7 in New York).

Kudos also to Hasbro for agreeing to put boys in their Easy-Bake-Oven ads, as well as coming up with a new oven design that is black, silver, and blue.

Now we can only hope that someday soon people won't be socialized to think that colors are assigned a gender.  Then McKenna's brother, and other boys like him, won't have to think twice about playing with pink and purple toys!


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